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Two physical (electrical) properties can aid in reducing charge build-up: 1) electrical conductivity (if a material can conduct electrons, then if grounded can remove charge) 2) antistatic [now referred to as low tribocharging] (if a material is low tribocharging, then it will not generate charge above 250 volts. You will only feel and ESD event when discharging over 3,000 volts.
You can add both properties to your seats surface if they are fabric-based by applying our Statproof® Carpet Spray, which is designed for all fabrics, including office chairs and carpets.
If the auto upholstery is vinyl, then our Statproof® Topical Reztore® Spray may help out, also giving the material both electrical properties listed above.